Portfolio: Web Site, Brochure and Advertisement Copywriting
Over the years, I’ve had the privilege of working on a variety of inspiring and challenging projects. Here is a selected sample of recent work. Please click on a thumbnail image for a readable view of the copy.
Web site: Sugarman
The
web site for this law firm was redesigned as part of an extensive brand
and identity effort, with copy focused on the firm’s unrelenting commitment
to achieving results for its clients. Since being launched in mid-2007,
the site has seen a significant increase in hits and follow-up inquiries.
Brochures: Franklin Pierce University
In 2007, Franklin Pierce officially converted to university status.
Following extensive brand/identity research which pinpointed the school's
emphasis on a personal learning experience, a full re-design of its admissions
and recruiting materials was completed, including these brochures aimed
at potential undergraduate students.
Brochure: UMass Amherst
This brochure was developed to elicit support from the business community
for the Information Technology Minor program at UMass, an innovative approach
to incorporating computer science education into non-CS majors, by highlighting
the benefits to future employers.
Direct Mail Brochure: Bay Path College
Bay Path College offers
several accelerated degree programs for busy working adults. This brochure
highlights two of them, and announces the opening of a new campus location
in Burlington, MA.
Space Ad: Smith College
This
ad, created for insertion in the Smith Alumnae Quarterly, was written to
remind graduates of Smith College why it is important to donate to the Smith
Fund.
Web Content: HealthCommunities.com
These
articles address health care issues of interest to the general population.
The goal is to provide accurate information in a style that is reader friendly
and free of excessively difficult terminology. All articles are reviewed
by physicians prior to being posted.